Sample Campaign Fulfillment
Let consumers experience your product. We handle validation, shipping & customer service.
From 1,000 to 100,000+ samples with fraud prevention built in.
Smart sampling that converts
Sample campaigns are one of the most powerful ways to introduce a new product. They generate trial, word-of-mouth, and measurable conversion – especially if execution is flawless.
At Service Bureau Jansen, we handle the complete fulfillment of sample campaigns: from registration page and validation to personalized shipping and follow-up communication. Whether you're launching a new beauty product, food item, or tech gadget: we ensure your samples reach the right people efficiently and fraud-free.
Why sampling works so well
Sample campaigns aren't just a marketing gimmick. Research shows they deliver measurable results:
Higher conversion than ads
Consumers who receive a free sample are 3 to 5 times more likely to purchase the full product than those who only see advertisements.
Word-of-mouth amplification
Satisfied sample recipients share their experience with an average of 5 to 7 people, both online and offline – generating free brand awareness.
Targeted reach
Through smart validation and targeting, you reach exactly the right audience: people genuinely interested in your product category, living in specific regions, or matching certain demographics.
Testing and optimization
Sample campaigns provide direct feedback on packaging, messaging, and product experience – before you launch at scale.
What makes a sample campaign successful?
A successful sample campaign requires more than just sending products. These are the critical success factors:
1. Smart validation & fraud prevention
Free samples attract fraudsters trying to collect multiple samples. We use multi-layer validation: IP checks, address validation, phone verification, and duplicate detection. This prevents abuse and keeps costs under control.
2. Fast processing & delivery
Sample campaigns often have tight deadlines. We process orders daily in shifts and scale up during peak periods – so recipients get their samples quickly while interest is high.
3. Personalization & product instructions
Each sample includes clear instructions, activation codes, or discount vouchers for follow-up purchases. We personalize packaging, inserts, and QR codes per recipient or region.
4. Customer service & communication
Recipients have questions: "Where is my sample?", "How do I use this product?", "Can I order more?" We handle all communication – from automated status emails to phone support.
5. Data & reporting
Which regions convert best? Which age groups respond most? How many recipients use their discount codes? We provide detailed reports so you can measure ROI and optimize future campaigns.
6. Return processing & quality control
If samples arrive damaged or recipients report issues, we handle the entire process: registering complaints, analyzing causes, sending replacements, and optimizing packaging to prevent future damage.
How our sample campaign fulfillment works
Briefing & planning
We start with a detailed briefing: what's the goal? Which target audience? What volumes? What timeline? We analyze your requirements and develop a custom approach.
Registration page & validation
Need a landing page where consumers can request a sample? We host it for you. With built-in validation to prevent fraud, duplicate detection, and data capture for follow-up.
Sample preparation & personalization
We receive your samples, check quality, and prepare them for shipping. This includes adding personalized inserts, QR codes, discount vouchers, or product instructions per recipient.
Shipping & tracking
We ship samples nationwide or internationally, with track & trace per shipment. Recipients automatically receive a confirmation email with tracking information.
Customer service & follow-up
Our team handles all customer questions: "Where is my sample?", "How do I use this?", "Can I order the full product?" We communicate on behalf of your brand.
Reporting & analysis
After the campaign, you receive detailed reports: number of samples shipped, delivery rates, customer questions, return rates, and conversion to full purchases (if tracked).
Sample campaign types we execute
Every brand and product requires a different approach. These are some campaign types we frequently execute:
Large-scale product launches
Introduce a new product to thousands of consumers simultaneously. Ideal for tech, beauty, food & beverage, and household products. We process volumes from 1,000 to well over 50,000 samples within weeks.
What we handle: Automated validation to prevent fraud, daily processing in shifts during peak periods, personalized instructions per product variant, and QR codes for product activation and tracking.
Regional test campaigns
Test a new product in specific regions first before launching nationally or internationally. Through geo-targeting, you can send samples only to specific postal code areas and analyze results per region.
What we handle: Selection based on postal code or province, personalized landing pages with regional content, discount codes for follow-up purchases, and detailed reports per region to see which areas yield the highest conversion.
Sample-to-purchase campaigns
Combine sampling with direct conversion opportunities. Each sample contains a unique code allowing recipients to order the full product at a discount. This directly measures your sample campaign's ROI.
What we handle: Generation of unique discount codes per recipient, fulfillment of both samples and follow-up orders, end-to-end tracking from sample to purchase, and conversion reports per region, age group, or product variant.
Influencer & VIP sample packages
Send premium sample packages to influencers, press, or VIP customers. These packages require extra care in packaging, presentation, and timing.
What we handle: Luxury packaging with brand appeal, personal handwritten cards or letters, personalized content per recipient, priority shipping with track & trace, and discretion for high-profile recipients.
A/B testing campaigns
Test different variants of your sample presentation to discover what works best. Split your campaign into groups that each receive a different variant.
What we handle: Automatic distribution across test groups (e.g., 50/50 or 33/33/33), different flyers, packaging, or instructions per group, isolated tracking per variant, and comparative analyses to see which variant yields the highest conversion.
Multi-country campaigns
Launch your product in multiple countries simultaneously with localized samples and communication per country.
What we handle: International shipping with customs clearance, multilingual communication and instructions, local shipping partners per country for faster delivery, and consolidated reports across all countries.
Proven track record
We have extensive experience with sample campaigns and premium promotions for leading brands:
Het Vergeten Kind – Verkade Chocolate Heart Houses
For several years, we have been handling logistics and registration for the Verkade Chocolate Heart Houses: a wonderful initiative where consumers can collect and donate heart-shaped houses to Het Vergeten Kind (The Forgotten Child).
BISON by Bolton Adhesives
For BISON, we develop ongoing premium campaigns that stimulate sales across the full product range. For both the Dutch and Belgian consumer markets.
Miele
We support Miele in setting up and executing various marketing promotions that stimulate sales and strengthen brand loyalty – including premium promotions with purchase.
Frequently asked questions
Yes, absolutely. We ship throughout Europe and can send samples worldwide. We have experience with customs clearance, international track & trace, and local shipping partners in various countries.
We use multiple validation layers: IP checks, address validation, phone number verification, email validation, 2-factor authentication, and PDF validators. For standard premium promotions, we reject between 5% and 15% of registrations due to fraud. For free samples without validation, this percentage can be higher – which is why we always recommend enabling validation.
We have established a complete return and replacement process. If a sample arrives damaged, the recipient can report this through our customer service team. We register the complaint, analyze the cause, and ship a replacement sample if necessary. We also use this data to optimize packaging and minimize transport damage.
We work from 1,000 samples but can also handle larger volumes – up to hundreds of thousands. There's no maximum volume, and we scale flexibly with your campaign.
Absolutely! We can send different variants (e.g., 50% receives flyer A, 50% receives flyer B) and track the results. This lets you test which message, packaging, or instructions work best before launching at scale.
Discuss your sample campaign
From 1,000 to 100,000+ samples – we think along, validate smartly, and deliver on time. Let consumers discover your product through a campaign that truly converts.
Schedule a no-obligation conversation