Printing on demand versus having things printed. This is a choice that needs re-evaluating. After all, everybody tends to think these days that having things printed is cheaper. However … the question is how many printed products are lying redundant on your shelf?
You have found out by experience that the annual catalogue, manual reprints and price revisions in brochures all cost quite a lot of money and this while the catalogues do not even end up where they should be. Large numbers of copies are simply gathering dust on a shelf in your little warehouse. How can you keep these resources up-to-date and get them to the dealers on time, without ending up with a surplus or having to throw them out to be recycled? Is it actually cheaper to have a lot of documents printed at the same time, rather than a smaller number of copies?
Printing on demand is the solution. Every time you need one or more catalogues, you simply change the content as necessary, upload the latest version and press the print button. Full colour or black and white no longer makes any difference. You simply add new photos, describe the latest products and voilà, an up-to-date catalogue will come rolling out of the printer.
Times have changed and not everyone wants to be sent a glossy catalogue. Having said that, the average Dutch person still does not throw away the Ikea catalogue when it comes through the post. It continues to be a source of inspiration. Every now and again, people think up new plans and the catalogue then comes in handy. This catalogue is published twice a year. In the meantime the range does not change, or hardly changes at all, and the same applies to the prices. This means that the choice for mass printing and distribution is logical and more economical. However, things may be very different in other sectors. For example, a potential purchaser of a car first wants to take the glossy brochure back home to digests all the details. What is more, you do not want to shout about the fact that only the price has changed and the range of optional extras so … no, you want to give the customer the latest and most accurate version. It is, therefore, a good idea to inform dealers as soon as a new edition is available. If they want 10, 10 is what they will get.
You decide to write a book as an extra to the services you are offering. You make the book available via the website. You can opt immediately to have a large stock of books printed which will then lie around unused in the office. However, you can also choose to have your book printed after every order, via printing on demand. This gives you the chance to correct any final typing errors or write an extra chapter to bring everybody up-to-date. This will ensure that the customer gets the most recent version.
Printing on demand can, therefore, save you quite a lot on costs. If you would like to find out how much it could save you in your situation, please contact Niels Bunschoten at SBJ and he would be more than happy to calculate the saving. Please telephone: +31 (0)40 -290 51 00 or mail him.