International Marketing Distribution – From Bulk to Fragmented Shipping Worldwide
Your marketing campaign deserves the best logistics partner. We handle everything: from production to customs, from Amsterdam to Athens (and far beyond).
Marketing teams running international campaigns know the challenge: products must arrive on time, at the right place, and in compliance with local regulations. One incorrect customs code, one delayed shipment, and your product launch runs into delays. At Service Bureau Jansen Since 1953, we understand that fragmented distribution requires more than just shipping – it requires expertise, coordination, and local knowledge.
We receive your bulk shipments, repackage them for specific destinations, handle all customs documents, and ensure your marketing materials arrive exactly where they need to be. Whether it's 5,000 products to 40 retail locations in 12 countries, or samples for a trade show booth in Shanghai – we have the infrastructure and experience to make it happen.
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Why Fragmented Marketing Distribution Is Challenging
International marketing campaigns are becoming increasingly complex. Where one central shipment to a distribution center used to suffice, customers now expect materials to go directly to dozens of locations – all with different requirements, languages, and regulations.
⚠ Common Pain Points
- Fragmented suppliers: Different partners per country means different contacts, different systems, and no central control. When something goes wrong, you spend hours figuring out who's responsible.
- Customs nightmares: Incorrect HS codes, missing documents, or unclear value declarations cause delays of 7-14 days. Your campaign launches without materials, budgets spiral due to rush fees.
- No tracking overview: With fragmented shipping across multiple partners, you lose oversight. Where is shipment 23 of 40? Nobody knows exactly.
- Timing issues: If products arrive late at your fulfillment center, but your trade show or store opening is in 5 days, you have a problem. Traditional distributors can't pivot quickly.
- Language barriers and support: International campaigns require communication in multiple languages. Local teams need to understand what's coming, when it's coming, and what it looks like.
These problems aren't unsolvable – but they require a partner who truly masters international logistics and handles fragmented shipping as a daily routine.
How Does Fragmented Marketing Distribution Work at SBJ?
Service Bureau Jansen offers a complete service package under one roof. From the moment your bulk products arrive at our facility until they're delivered in 70+ countries, we handle everything.
Photo by Tiger Lily via Pexels
Step 1: Receipt & Quality Control
Your bulk shipment arrives at our fulfillment center in Eindhoven. We check quality, count quantities, and register everything in our WICS system. This ensures complete traceability from day one.
Step 2: Sorting & Repackaging
Based on your distribution list, we sort products by destination. Each package receives multilingual labels according to local requirements – think allergen information for cosmetics in the EU, or specific warning texts for electronics in the US.
Step 3: Customs Documents & Compliance
This is where other parties often fail. We automatically generate the correct commercial invoices, Certificates of Origin, and HS code declarations per destination. For complex markets like India (GST registration), China (ICP verification), and Taiwan (NCC certification for tech), we work with local customs brokers who handle pre-clearance.
Step 4: Fragmented Shipping & Tracking
Once everything is ready, all packages go out simultaneously. You receive one central tracking portal where you can monitor the status of all 30+ shipments in real-time. No juggling with different tracking codes or systems.
Step 5: Multilingual Support & Escalation
Our customer service speaks all relevant languages and is available for both your team and the recipients. Should something go wrong (customs issue, incorrect address, damage), you have one point of contact that proactively escalates and resolves.
Photo by Kelly via Pexels
What Do We Handle for You?
✓ Cross-Border Shipping
Worldwide coverage to 70+ countries, including challenging markets like China, India, and Taiwan. Average transit time within Europe: 2-3 business days.
✓ Customs & Compliance
Automatic generation of commercial invoices, COO, HS codes, and local certifications. Pre-clearance with partners in destination countries to prevent delays.
✓ Multilingual Labels & Packaging
Each package receives labels and packaging according to local regulations. Allergens, warnings, instructions – we arrange it in the correct language and format.
✓ Production & Procurement (Optional)
Beyond fulfillment, we also have our own production, printing, and procurement department. You can have materials produced with us and shipped directly – all under one roof.
✓ Central Tracking
All shipments in one overview via our WICS system. Real-time updates, push notifications for deviations, and an export function for your own reports.
✓ Flexibility for Urgent Needs
Last-minute address changes? Express shipping for time-critical campaigns? We pivot quickly – provided you deliver materials on time, we can ship worldwide within 24-48 hours.
For Which Campaigns Do You Use Fragmented Shipping?
Product Launches (Tech & Retail)
New products must arrive simultaneously in stores, showrooms, and with influencers. Fragmented shipping ensures no one is left behind and your embargo is respected.
Trade Shows & Events
Booths, samples, rollups, and giveaways must be at the right location exactly on time. We split shipments to event locations worldwide, including return logistics afterward.
Retail POS Campaigns
Store displays, promotional materials, and seasonal collections to dozens or hundreds of retail locations? We ensure each branch receives the right quantity on time.
B2B Samples & Demos
Demo units for sales teams, samples for potential customers, or test products for journalists – fragmented shipping makes it possible to efficiently organize small-scale, personalized shipments.
Worldwide Coverage – Even Challenging Markets
Most fulfillment partners are strong within Europe but struggle with complex markets in Asia or the Middle East. We don't. At Service Bureau Jansen, we have years of experience with the most difficult destinations.
Europe: From Amsterdam to Athens
Within the EU, we ship with 2-3 business days delivery time. For post-Brexit UK, we arrange EORI numbers and customs declarations. Scandinavia, Eastern Europe, Balkans – all no problem.
Asia: China, India & Taiwan
These markets require detailed preparation. For China, we use Shenzhen/Hong Kong hubs for faster clearing (7-14 days). In India, we work with local partners who understand GST registrations and accelerate Bill of Entry processes. Taiwan is relatively smooth but requires precise HS codes – especially for tech products with NCC certifications.
North America & Rest of World
US and Canada are easily accessible through our network. For more exotic destinations (Latin America, Middle East, Africa), we assess feasibility case by case and advise on realistic timelines.
Tip: Wondering if your destination is feasible? Get in touch – we can often find creative solutions by using local distribution centers or alternative routes.
Why Choose Service Bureau Jansen?
There are many logistics partners, but few who truly understand fragmented marketing distribution. This sets us apart:
- Everything under one roof: Production, printing, procurement, storage, repackaging, customs, and shipping. You have one partner, one invoice, one point of contact.
- Experience since 1953: We've been doing this for 70+ years and have successfully executed thousands of international campaigns.
- Multilingual service: Our team speaks Dutch, English, German, Spanish, and works with local partners for other languages.
- Proactive communication: We inform you immediately of deviations and solve problems before they escalate.
- Flexibility: Last-minute changes, urgent shipments, unexpected complications – we think along and pivot quickly.
Ready to Plan Your Next International Campaign?
Let us figure out how we can simplify your marketing distribution. From bulk to fragmented shipping, from customs to tracking – we handle it.
Get in TouchFrequently Asked Questions
Costs depend on the number of destinations, weight/volume per shipment, and urgency. Fragmented shipping is often more cost-effective than you think – especially when you would otherwise work with multiple local suppliers. Request a quote and we'll create a cost-benefit analysis for your specific campaign.
Within Europe we calculate 2-3 business days. For China, 7-14 days is typical, India 10-20 days (depending on customs), and Taiwan 3-7 days. Express options are available at an additional cost. We always recommend starting logistics at least 3 weeks before your campaign for non-European destinations.
Yes! Beyond fulfillment, we have our own production, printing, and procurement department. You can have materials produced with us, stored, and shipped internationally directly – all under one roof. This saves coordination and shortens your lead time.
We actively monitor all shipments. In case of a customs issue, we immediately contact our local broker, determine the reason, and resolve it. In 90% of cases, we can prevent issues through pre-clearance and correct documentation. Should something go wrong anyway, we inform you proactively and work together to find a solution (redelivery, document supplementation, etc.).
Through our WICS system, you have real-time insight into the status of all shipments. You get one central dashboard with tracking codes, estimated delivery times, and notifications for deviations. Recipients can also track their own shipment via a personal link.
From approximately 10-15 different destinations, fragmented shipping often becomes more cost-effective than decentralized production/shipping. But it also depends on timing (time-critical campaigns) and control (quality assurance in one place). We're happy to think along with you about the best approach for your situation.