You already know: reviews determine buying behaviour. Yet on average, less than 1 in 10 customers leaves a review. The consequence? Less social proof, heavier advertising costs and a brake on your organic growth. In this article, you will discover how to increase your review rate without coming across as whiny, with smart incentives, channel selection and a frictionless flow. All examples come from Product Rater’s Velonova demo, so you can test the tips today.
What really motivates consumers to give feedback?
Why does e-mail (only) no longer work?
Email is still valuable, but inboxes are overcrowded. The average open rate for post-purchase emails is <%. Moreover, more and more consumers are reading purchase confirmations on mobile.
What rewards lower the threshold?
An incentive does not have to demolish margins to be effective. What is important is perceived value - what feels like a good deal to the customer.
| Incentive | Benefit for brand | Why does it work? |
|---|---|---|
| Discount on next purchase | Increases repeat purchases | Customer sees immediate savings |
| Loyalty points | Encourages platform loyalty | Points give status & gamification |
| Exclusive content (e.g. how-to video) | Builds brand relationship | Information benefit feels premium |
| Win campaign for reviewers | Viral reach on social | Low cost, high emotion |
With Product Rater, you set up a dynamic reward engine per channel: scan via QR = 5% discount, SMS = free accessory, and so on. This way, you quickly test which incentive delivers the most.
You can test the flow under this banner
What Does a Seamless Review Flow Look Like?
Imagine Velonova customer Lisa. After setting up her new smart bike, she scans the QR code on the packaging. Her browser opens a mobile-first form that:
No logins, no captchas, no drop-offs. The result: more product reviews and opt-ins for future campaigns.
What Are Quick Wins You Can Implement Tomorrow?
- Stick a QR review label on each package. Link it to a one-page form without login requirements.
- Automate a text message trigger 7 days post-delivery: “We'd love your feedback — 10% off in just 30 seconds.”
- Use a thank-you page prompt in your webshop to ask for initial impressions right after checkout.
- Segment in your ESP: only send follow-ups to customers who haven’t submitted a review yet.
- Add social proof back to product pages using widgets. Every review boosts conversion and SEO relevance.
Try the Demo and Experience It Yourself
Curious what such a flow looks like? Scan the Velonova demo QR to explore the Product Rater experience. See how the QR scan works and how the reward engine responds — no sales pitch, just a firsthand discovery. Start collecting authentic reviews as early as tomorrow!
