Fraud Sensitivity and How SBJ Covers This
Cashback promotions are a powerful way to attract customers and boost sales. For many companies, they are an effective means of rewarding consumers and encouraging them to make repeat purchases. But unfortunately, where there are rewards, there are also opportunities for fraudsters. It is therefore crucial that companies deploying cashback campaigns are also mindful of the fraud vulnerability of these promotions. This article looks at the risks of cashback fraud and how SBJ helps companies prevent it and organise safe cashback campaigns.
What Is Cashback Fraud?
Cashback fraud occurs when malicious people try to make unlawful use of a cashback campaign by submitting false or repeated claims. The temptation is strong: a simple receipt, a fake invoice or a fictitious transaction can theoretically result in a payout that should never be justified. Without proper precautions, this can lead to significant losses for businesses and damage to the brand.
There are several forms of cashback fraud, including:
- Duplicate claims: Submitting the same receipt or invoice multiple times.
- Fake data: Using fictitious or stolen information, such as fake email addresses or fake IBANs, to benefit from a cashback multiple times.
- Account-sharing: When multiple users claim the same purchase, but under different e-mail addresses or phone numbers.
- Use of bots: Automated systems that attempt to massively abuse cashback promotions by submitting numerous fake applications.
Why Is Cashback Fraud So Dangerous?
Fraud within cashback promotions can cause significant damage to companies using these promotions. First of all, there is the financial loss. Each unlawful cashback payment can directly run into thousands of euros, depending on the value of the campaign. In addition, cashback fraud often leads to indirect losses. This can have a negative effect on brand reputation, for instance. When fraud becomes widespread, consumers can lose trust in the brand, leading to reduced loyalty and declining sales.
A company’s image can also suffer. If it becomes known that a brand is a regular victim of fraud, this may deter potential customers and partners. They will doubt the reliability of the brand and whether their personal data is safe with that company.
How to prevent Cashback Fraud?
At SBJ, we understand the risks of cashback fraud and have developed robust systems to help businesses overcome these challenges. Our platform offers several layers of security to ensure that cashback promotions are not only effective, but also secure. Below, we describe how we protect our customers from fraud.
Fraude Preventie bij Cashback-Acties
Onze Veiligheidsmaatregelen
Strikte Gebruikersidentificatie
Limieten op IBAN, e-mail, telefoon en adres. Tweestapsverificatie via unieke codes.
Slimme Bonvalidatie
Geautomatiseerde controle voorkomt meervoudig gebruik van dezelfde bon of factuur.
Fraudedetectie Database
Vergelijkt gegevens met bekende fraudepatronen voor vroege waarschuwing.
Expert Handmatige Controle
Menselijke verificatie als laatste verdedigingslinie tegen geavanceerde fraude.
SBJ: Uw Partner voor Veilige en Effectieve Cashback-Campagnes
1. Identification and Limits on User Data
One of the main ways SBJ tackles cashback fraud is by placing limits on certain user identification data. This means that data such as IBAN numbers, e-mail addresses, phone numbers and home addresses are strictly checked and verified. For example, our system can set a limit where a particular phone number can only participate in a cashback promotion once.
We also deploy two-step authentication via phone numbers. This ensures that users receive a unique code on their phone that they must enter to validate their claim. A phone number once registered cannot be used again to claim a cashback. This makes it much harder for fraudsters to participate in the same promotion multiple times unless they have access to multiple unique phone numbers, e-mail addresses and IBAN accounts. This first layer of defence already stops a large proportion of potential fraudsters.
2.Invoice and receipt validation
A common form of fraud is submitting the same receipt or invoice multiple times. At SBJ, we have an automated detection system that ensures that invoices and receipts cannot be uploaded multiple times. Once a receipt is accepted, it is registered in our system so that any repeated attempts are automatically blocked. This prevents fraudsters from claiming the same purchase multiple times with different accounts or identities.
3. Smart Suspicious Activity Database
Our second line of defence is a smart database that detects suspicious patterns and data. This database automatically compares data such as e-mail addresses, IP addresses and IBAN numbers with a list of known fraudsters. When a match is found, an alert is issued immediately and the cashback application can be rejected before any money is paid out. This proactive system ensures that we can identify fraudsters even before they submit their claim, significantly reducing the chances of success.
4. Manual Control for Extra Safety
While our technological systems are very effective in detecting fraud, at SBJ we also have a human line of defence. Every cashback application is ultimately checked manually by our team of specialists. This ensures that even the most sophisticated fraudsters, who may be able to fool the automated systems, are still caught. Human verification provides an extra layer of security and ensures that no application just slips through.
Why choose SBJ?
SBJ offers not only an advanced platform for cashback promotions, but also an unparalleled level of security and reliability. Through a combination of advanced technology, smart detection and manual controls, we ensure that cashback fraud is kept to a minimum. This means that businesses working with SBJ not only benefit from effective cashback campaigns, but also peace of mind knowing that their promotions are safe.
In addition, our platform provides real-time data insights that allow businesses to see exactly how their cashback campaign is performing. This not only helps monitor the campaign, but also provides valuable insights into customer behaviour that can be useful for future marketing strategies.
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Conclusion
Cashback fraud is a real risk for companies using this popular marketing strategy. Without proper precautions, fraud can lead to significant financial losses and reputational damage. Fortunately, SBJ offers robust solutions to help businesses secure their cashback campaigns. With our system, which offers multiple layers of automated and manual security, businesses are assured of safe, reliable and effective cashback promotions.
Want to know more about how SBJ can help your business set up secure cashback promotions? Contact us or visit our cashback tips page for more information and tailored advice.
Frequently asked questions - Cashback Fraud
What is cashback fraud?
Cashback fraud occurs when malicious people try to make unlawful use of a cashback campaign by submitting false or repeated claims. Examples include duplicate claims, false data, account sharing and the use of bots.
Why is cashback fraud dangerous for businesses?
Cashback fraud can lead to significant financial losses, a negative impact on brand reputation and reduced consumer confidence. This can ultimately harm the company's loyalty and sales.
How can SBJ help prevent cashback fraud?
SBJ offers robust security systems such as strict user identification, automated receipt validation, a pattern-based fraud system and manual checks. These measures ensure that businesses are protected against various forms of cashback fraud.
What security measures does SBJ offer?
SBJ uses two-step verification, limits on user data, smart receipt validation and a manual check by fraud detection specialists. These multiple layers of security protect against sophisticated fraudsters.
