Stand Materials That Make an Impression: Guide for Event Managers
The choice of your stand materials can make the difference between a forgotten stand and an unforgettable exhibition. In this guide, we take you through the world of modern stand materials – from the latest trends to smart material choices that last for years.
Trends 2025/2026: What Really Works Now
The exhibition world is changing rapidly. Modular stands are currently outperforming bespoke designs due to their adaptability, cost-effectiveness, and ability to integrate digital components. Unlike traditional stands, modular configurations can be reused for different exhibitions.
Sustainability Through Reuse
Sustainability is becoming increasingly important, with a shift towards reusable materials and modular designs that reduce waste. Think recycled aluminium frames, bamboo panels, reclaimed wood, and fabric graphics made from recycled plastics.
Minimalist and Organic Forms
The square stands from the 2000s are history, replaced by organic architecture full of curves and shapes inspired by nature. The goal is no longer to look futuristic, but to appear approachable and comfortable.
LED Lighting and Technology
As LED technology becomes more affordable, even small companies are incorporating this lighting into their stand designs. The latest development? Curved transparent LEDs that literally make any shape possible.
Lounge Spaces
Virtually every stand now trades most of their meeting rooms for lounge areas, aiming to create trust and encourage natural, friendly conversations that feel less like a sales pitch.
Material Choices: Longevity Instead of Single-Use
At Service Bureau Jansen, we see a clear shift: clients are increasingly choosing stands that are assembled and disassembled. Not necessarily because of environmental friendliness, but mainly because it's practical and cost-saving.
Important: Modular and reusable stand systems are gaining popularity because they are easy to assemble, dismantle, and reconfigure for different events, reducing the need for new materials.
Aluminium Frames
- Lightweight yet sturdy
- Infinitely reusable
- Easily reconfigurable for different stand sizes
- Companies report up to 30% annual savings by investing in modular systems
Tension Fabric
- Lightweight with high tensile strength, easy to fold, store, and transport
- No wrinkles, looks great for years
- Can be replaced without replacing the entire frame
Cardboard and Bamboo
- Surprisingly durable with proper design
- Honeycomb cardboard panels can reduce shipping weight by up to 50%
- Visually appealing and modern
SBJ's added value: We can not only ship and set up these modular stands on location, but also store them in our warehouse between events. This saves you transport costs and ensures your stand is always safely stored.
Budget: The Hidden Costs of Self-Sourcing
Many event managers think self-sourcing is cheaper. But the reality is different. There are numerous hidden costs you need to account for.
Drayage (Material Handling)
Per item moved from loading area to stand
Shipping
Average outbound costs (return journey additional)
Dimensional Weight
You pay for space, not just weight. A 500 lb crate can cost for 800-900 lbs
Storage Between Events
Plus 20-30% extra for climate control
Union Labour
Mandatory at some exhibitions for assembly/dismantling
Empty Crate Weight
You're paying to ship dead weight
SBJ's added value: We know all the ins and outs of exhibition shipping. From proper timing to avoiding unnecessary costs – we arrange it all.
Practical Tips: Do's and Don'ts
Do's
- Invest in modular: Companies save up to 40% in total costs over two or more shows
- Plan storage in advance: Know where your stand will be stored between events. Our Brainport facility offers secure storage
- Test the assembly: Build your stand first in the warehouse, not on exhibition day
- Document everything: Take photos and create instructions for future assembly
- Work with specialists: An exhibition logistics partner knows the rules, timing, and pitfalls
Don'ts
- Don't choose on appearance alone: A beautiful stand that's impossible to transport will ultimately cost you more
- Don't forget assembly time: Traditional stands can take days, modular ones hours
- Don't underestimate weight: Every extra kilogramme costs money in transport
- Don't skip insurance: Basic coverage may be insufficient for valuable items
- Don't book last-minute: Late bookings often significantly increase costs
International Considerations
International exhibitions bring an extra layer of complexity. Not just in documentation, but also in material choices.
Cross-Border Transport
Customs inspection requires easily unpacked materials. Different safety standards per country. Longer transport times require more durable packaging.
Cultural Differences
What works in the Netherlands doesn't always work in Asia or the US. Colour use and design can be culturally charged.
Practical Differences
Different power supplies, building codes, and safety requirements per country. Local suppliers for last-minute adjustments.
Modular stands are ideal for international events because they're easily reconfigurable for different stand spaces at various shows.
From Materials to Success
Choosing the right stand materials goes beyond aesthetics. It's a strategic decision that impacts your budget, logistics, and brand experience – year after year.
Would you like advice on the best material choices for your next stand? Get in touch via the contact form below and let us help you find a solution that fits your goals and budget.
Sources
- Modular stand trends 2025: Poster Garden - Trade Show Trends 2025
- Sustainability in stand design: Exhibit Options - Booth Design Trends 2025
- Organic forms and LED trends: Exhibit Company - Trade Show Booth Trends
- Modular and reusable systems: Forest Nation - Eco-Friendly Booth Ideas
- 30% cost savings modular systems: Synergy Design Group - Sustainable Booth Design
- Tension fabric benefits: Exhibit Boss - Modular Trade Show Displays
- Shipping costs and drayage: Cvent - Trade Show Statistics & MODdisplays - Hidden Trade Show Costs
- Dimensional weight and crate weight: HitLights - Reduce Shipping Costs
- Storage costs: Giant Printing - Storage Costs
- 40% cost savings reusable stands: Expo Exhibition Stands - Trade Show Booth USA