Is the Distribution Booster Profitable?
More outlets sound great—until you look at the numbers. 60–70% of all CPG promotions fail to break even, mainly because in-store execution falls short.
foodbevy.com
At the same time, the cost of physical visits is rising: the Association of Business Drivers estimates the true per-kilometer cost for a mid-size car in 2025 at €0.36 (excluding time and materials).
TrackJack – NL
In short: before you start, you want to know exactly whether a campaign will generate profit.
1 | Cost‑vs‑Revenue Matrix
| Cost Category | Field Sales (Store Visit) | Distribution Booster (Pay‑Per‑Placement) |
|---|---|---|
| Travel Costs | Fuel & depreciation at approx. €0.36/km | No physical mileage |
| Time | Travel time + store meeting + reporting | Monitoring via online portal |
| Promotional Materials | Samples and POS sent or carried in advance | Incentive per store (display, bundle, cashback) |
| Data Processing | Manual reporting, days to weeks delay | Immediate after photo/receipt upload |
| Planning & Scale | ± 8 stores per day per rep | Hundreds of stores at once, 100% digital |
| Cost Structure | High fixed share (rep salary & km) | 100% variable—pay only after verified placement |
What does that mean in practice?
- Travel costs go beyond fuel: insurance, maintenance, and depreciation add up. At 90 km per visit day, expenses rise quickly.
- Time is the hidden killer. Even if travel were free, an account manager still must visit and report.
- Promotional materials often disappear in the back room. Without a proof photo, you don’t know if the shelf is really stocked.
- Booster costs are fully variable. Rates vary by region, campaign duration, and incentive, and you aren’t billed until the store uploads proof—preventing “dead” budget.
ROI calculator for shop boosters
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3 | Data Security & Integrations
ISO 27001 Certified
Annual external audit of process and access security.
GDPR Compliant
Uploads are anonymized after 24 months; processing agreement available on request.
API‑First
REST endpoints & webhooks for direct BI, ERP & CRM integration.
2FA & Roles
Two‑factor authentication & role‑based permissions enabled by default.
Result: metrics that are secure, up‑to‑date, and centrally accessible—essential for finance and trade marketing.
4 | Example Scenario – How to Read the Outcome
- Estimate your potential annual margin increase across 250 stores.
- Adjust the incentive amount to see the break‑even point move.
- Project the impact of boosting sell‑out by one case (e.g., via a seasonal promo).
Thanks to the Booster’s variable model, you see real‑time ROI sensitivity for every parameter—no debates over hourly rates or mileage.
5 | Support & Non‑Binding Contact
30‑Minute Strategy Call
We review your initial inputs together and verify assumptions.
Pilot Campaign
Validate the calculator results in a small‑scale field test.
Full Rollout
Upload materials, select audience & go live in under 5 days.
