Habit Loop: the digital savings card that builds brand loyalty structurally
For trademarketeers who want to get a grip on repeat purchases, budget and data - without an app, without an IT process.
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Why a digital savings card is now essential
Traditional stamp cards no longer meet the demands of modern consumers and marketers. They get lost, offer little insight and are difficult to drive ROI. Digital loyalty systems solve that - provided they are quick to implement, flexible in design and collect first-party data securely. That is exactly what SBJ's Habit Loop is designed to do.
This page shows how the Habit Loop works, its advantages over classic loyalty cards and other loyalty solutions, and how you, as a trademark marketer, can create immediate added value with it.
Target group & problem definition
As a trademark marketer, you have to deal with limited trademark marketing budgets, pressure from retail partners and the need to collect first-party data. You are looking for a solution that:
- Demonstrably encourages repeat purchases.
- Fast live can be done without app development.
- Can be fully outsourced, allowing you to focus on strategy and results.
- Flexible in reward structure and data collection.
- AVG-proof and ISO-certified, ensuring data is processed securely and compliantly.
What is the Habit Loop?
The Habit Loop is a fully digital, white-label savings flow that reinforces routine behaviour. No app, no expensive SaaS licence; just a turnkey service that SBJ sets up, manages and optimises for you.
- 100% digital, no app or physical card needed. Consumers scan a QR code on packaging, receipt, online content or POS material and enter a personalised savings environment.
- Validation without friction. Voucher upload or product code scan; link via phone number ensures automatic recognition.
- Bespoke in design. From number of purchases to segment-specific actions: you decide how to save and reward.
- Real-time insight. Dashboards show participation, completed cards, redemption rates and budget consumption.
- Automatic follow-up. Think SMS or WhatsApp to remind, reward or return participants.
- Secure data handling. First-party data is collected according to AVG guidelines; SBJ operates in line with ISO standards.
The psychological basis: Trigger → Behaviour → Reward → Repetition
A QR code or follow-up message activates participation.
Consumers make a new purchase and validate it digitally.
At a preset milestone, a reward automatically follows.
The next round of savings starts immediately, creating a cycle.
How does the Habit Loop work in practice?
CONNECT - Find your targetr audience
A consumer scans a QR code or clicks a link from packaging, receipt, webshop, e-mail or social post. Without a download, he enters directly into his personal savings environment.
CONVERT - Validate repeat purchases
Participants register their purchase by uploading a receipt or scanning a unique code. The system automatically awards points or stamps. Rewards can be paid out mid-term or only after a full card is completed.
ENGAGE - Encourage loyal behaviour
On a full card, the consumer receives a reward. Immediately afterwards, a new round starts automatically. With targeted follow-up (e.g. SMS), you keep engagement high and encourage follow-up purchases.
Five advantages of digital loyalty over stamp cards
Always accessible, no carriers needed
No losing or forgetting: the savings environment is always available via a QR code or link.
Flexible remuneration structure
Save per purchase, per product line, per amount or via temporary boosters - everything can be set.
Full insight into behaviour and ROI
Real-time dashboards provide data on participation, conversion and budgets. You make adjustments based on facts.
Fast implementation without IT trajectory
With proven templates and a cloud environment, your campaign is live within days.
First-party data on your terms
You decide what data you collect; SBJ ensures secure storage and processing.
Case in a nutshell: pet food
SBJ developed a similar Habit Loop campaign for a brand in the pet food category.
- A significant proportion of participants completed the first map and started a second one.
- Repeat purchases increased in key segments (young families with pets).
- Brand loyalty increased demonstrably through continuous activation and rewards.
Note: The case mentioned is anonymised; LupoLife is a fictitious example through which we demonstrate the flow.
KPIs: this is how you measure whether loyalty behaviour is really changing
| Metric | Request |
|---|---|
| Return frequency | How often does a participant return within a period? |
| Time between purchases | Does the time between purchases decrease? |
| Conversion on rewards | How many participants cash in their rewards? |
| Inactivity after reward | See a dip after the reward and how to prevent it? |
| Completed rounds of savings by segment | Which target groups move on to a second or third card? |
The Habit Loop delivers these insights in real time via dashboards or API links - so you can continuously optimise.
Security, privacy & compliance
SBJ safeguards:
- AVG compliance: transparent consent and minimal data collection where possible.
- ISO standards: processes and infrastructure comply with international standards for information security.
- Customised data access: you choose which data you collect and how long you keep it.
Experience the Habit Loop or schedule an appointment immediately
Want to know how the Habit Loop can work for your brand? Scan the QR code or schedule an immediate consultation with one of our specialists.
Schedule an appointmentConclusion
The Habit Loop offers trademarketeers a fast, flexible and fully measurable way to build brand loyalty. By cleverly incentivising repeat behaviour, securely collecting first-party data and optimising in real time, you transform single purchases into sustainable brand preference - without an app or complex IT projects.
Ready to reward regular customers and drive behaviour structurally? Schedule an appointment or test the flow via the QR code and find out what the Habit Loop can do for your brand.
Frequently asked questions from trademarketeers
Do I need an app or in-house IT team?
No. The Habit Loop runs entirely in the cloud and is set up and managed by SBJ. No app download, no development process.
What does it cost?
No licensing model as with many SaaS solutions. You pay for the service and deployment. We always make a customised proposal, tailored to your goals and budget.
How flexible is the system?
From rewards to segmentation and communication channels, everything is modular. Want to temporarily give extra stamps on a seasonal product? No problem.
How soon can we go live?
It is important to first have the project well-defined in a scope. This often takes a month or more. When the loop is live, changes often take less than a day.
Can I combine offline and online behaviour?
Yes. QR codes, receipts, e-commerce orders: all touchpoints can be linked.
