In an increasingly dynamic e-commerce environment, inventory-driven discounts can make the difference between profit and loss. By responding to inventory signals in real-time, you sell excess products faster and preserve margins. This promotes customer satisfaction and ensures a flexible, data-driven approach. So you optimise promotions more efficiently than ever.
What are stock-driven discounts?
Stock-driven discounts, also known as inventory-driven discounts, are dynamic discounts that are triggered based on current stock levels. Unlike static promotions, which are preset for a fixed period or percentage discount, dynamic discounts adjust continuously. For example, you can automatically display a lower price when stock is high and offer selective promotions when stock is tight.
Key benefits
The main advantage of stock-based discounting is real-time price control, which allows you to respond quickly to fluctuations in supply and demand. This leads to margin optimisation as surplus items go out the door faster without sacrificing profit margin. Moreover, you avoid out-of-stocks and product expiry, increasing both customer satisfaction and your operational efficiency. The clout in real-time makes campaigns more agile and data-driven.
Example 1: Flash Sales based on inventory level
When seasonal products become heavily overstocked, a flash sale is an effective tactic. With stock-controlled discounts, you set that as soon as stock goes above a preset threshold (e.g. 200 items), a 20-30% discount is automatically applied. This dynamic price reduction immediately triggers an increased willingness to buy among customers and speeds up product throughput. The result is faster turnover, lower storage costs and freed up warehouse space. Moreover, the margin remains under control as the discount is only activated in case of excessive stock.
Example 2: Price reduction on approaching expiry date
For perishable or rapidly ageing items, it is smart to increase discounts dynamically as the expiry date approaches. For example: when a product still has a 30-day shelf life, a 10% discount starts, increasing to 20% at 15 days and 30% in the last week. This build-up significantly reduces the chance of wastage and increases resale. Customers appreciate the transparency and relevance of these dynamic discounts, leading to higher customer satisfaction and more efficient stock management without unwanted price cuts well in advance.
Example 3: Dynamic bundle discounts when inventory is high
Say you have an overstock of complementary products, such as shampoo and conditioner. With stock-driven bundle discounts, you can automatically set up a 2+1 free promotion or a mix-&-match (e.g. ‘1+1’ or ‘4+2’) as soon as the combined stock goes above a certain threshold. This encourages cross-sell and increases average order value as customers add more items to take advantage of the bundle discount. At the same time, you rotate your stock faster and reduce storage costs. A smart bundle discount kills two birds with one stone: customers discover new combinations and you optimise your stock management.
Direct Converter as an all-in-one solution
Direct Converter is the platform for real-time optimisation of your promotional campaigns. Thanks to specially optimised landing pages and advanced real-time price monitoring, you respond instantly to stock signals, seasonal influences and customer behaviour. Meanwhile, built-in fraud prevention ensures your campaigns stay safe, with fraud rates approaching zero. Whether you want to automate flash sales, shelf life discounts or bundle discounts: Direct Converter integrates seamlessly with your current systems and maximises ROI.
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Frequently asked questions about Stock-Based Discounts
2) Geleidelijke korting bij naderende houdbaarheidsdatum;
3) Bundelkortingen bij hoge gecombineerde voorraad van verwante producten.
- Data-integration
- Thresholds & rules
- Live links
- Monitoring & optimisation
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