In a world where consumers are inundated with choices, it is more important than ever for brands to focus on repeat purchases and long-term customer relationships. But how can you effectively tie customers to your brand and positively influence their behavior patterns? With SBJ’s smart loyalty solution, the Habit Loop, you structurally build brand loyalty among routine shoppers.
What is the Habit Loop?
Digital loyalty campaign that reinforces routine behavior
The Habit Loop is a smart, flexible, and fully measurable alternative to the classic loyalty card. You don’t just reward a single purchase, but recurring customer behavior – perfectly aligned with your target audience and brand objectives.
Digital & Smart
A modern alternative to physical loyalty cards, with real-time data insights.
Flexible
Deployable per product line, target group, or based on purchasing behavior.
Insight & Control
Full control over budget, rewards, and customer behavior via dashboards.
Behavior Repetition
Actively encourage repeat purchases with a tailor-made reward structure.
📷 Scan to experience the Habit Loop yourself
The marketing power of habitual behavior
Influencing customer behavior is the key to success for brands that want to stimulate repeat purchases. The Habit Loop works like a behavioral stimulus loop, in which consumers are continuously triggered to make a purchase – and rewarded for it. Think of a reward after 3, 5, or 7 purchases, depending on your objectives.
In other words: you focus on loyalty activation, not with a single trigger, but through a repeatable, scalable strategy.
In other words: you focus on loyalty activation, not with a single trigger, but through a repeatable, scalable strategy.
How does the Habit Loop work?
1. CONNECT – Connect with your audience
Start with a simple connection via QR code on packaging, social media, receipt, or POS display. The consumer is immediately directed to their personal loyalty environment.
2. CONVERT – Validate repeat purchases
Customers register their purchase receipts or scan QR codes. For each purchase, they receive digital points or “stamps.” Rewards can be given partway or only after completing a full loyalty card.
3. ENGAGE – Create loyal behavior
Consumers are motivated to keep returning. After completing a loyalty card, a new round can automatically begin. This way, you encourage regular customers to consistently choose your brand.
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Practical Example
- 20% of participants started a second loyalty card after completing the first
- Brand activation led to increased repeat purchases
- Brand loyalty increased among young families with babies
This is a powerful example of how a well-implemented Habit Loop can build brand loyalty and strengthen both shopping and brand attachment.
Why choose SBJ’s Habit Loop?
SBJ offers a ready-to-use solution that is easy to integrate into existing marketing strategies. Whether you're starting a digital loyalty campaign for routine products or seeking a deeper loyalty strategy: we support you with the right setup, guidance, and analysis.
💰 Full control over your redeem budget
Use rewards wisely, without surprises afterward. You set the rules and costs.
🔗 Multichannel deployment
Easily combine online and offline behavior – from QR on packaging to retargeting.
📊 Support with data analysis
Real-time insights into customer behavior and clear reports to make adjustments where needed.
🚀 Fast go-live with templates
With our proven formats and landing pages, you can quickly launch an effective campaign.
Example in Action: LupoLife
Curious what this looks like in practice? View our example campaign for LupoLife, a fictional dog food brand. The campaign shows how easy it is to set up a Habit Loop, including receipt verification, automatic rewards, and SMS follow-ups.
📲 With just one simple action, it becomes easy and appealing for consumers to keep coming back.
View the LupoLife demo📲 With just one simple action, it becomes easy and appealing for consumers to keep coming back.
Conclusion: build lasting brand loyalty
The Habit Loop is the way to keep your brand top-of-mind with routine shoppers. By encouraging customers to return multiple times, you not only build sales but also long-term brand loyalty.
Whether you work in FMCG, retail or e-commerce: a smart brand activation strategy based on repeat behaviour gives your brand an edge.
Ready to reward regular customers?
Contact SBJ and find out how the Habit Loop can strengthen your brand.
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Frequently asked questions about The Habit Loop
What exactly is The Habit Loop?
The Habit Loop is a digital loyalty campaign that encourages routine purchases. It works like a smart savings card where consumers are rewarded for repeat purchases, fully digital and measurable.
How is this different from a traditional savings card?
Unlike paper loyalty cards, The Habit Loop is flexible, cross-channel deployable and offers full control over your budget. You can customise rewards based on segments, purchase amounts or product types.
Which brands is The Habit Loop suitable for?
The Habit Loop is ideal for brands in FMCG, retail and e-commerce that deal with repeat purchases - think baby food, pet products, cosmetics or dietary supplements.
How do I start a Habit Loop campaign?
SBJ helps you set up the campaign, including landing pages, voucher validation, customer recognition and reporting. All you have to do is decide what you want to reward and for what behaviour.
What does the consumer experience look like?
Customers scan a QR code or visit a URL, register their purchases and automatically save towards a reward. Everything happens on mobile and without the customer having to keep track of anything himself.
What does it deliver?
You increase repeat purchases, strengthen brand loyalty and gather valuable insights on customer behaviour. Brands like Nestlé saw that 20% of users even started with a second savings card.
