What challenges are you facing in review management?


Low volume – Less than 10% of buyers take the time to leave a review.
Fake reviews – More and more platforms label “unverified” content and lower your visibility.
Limited insights – Without a clear link between touchpoint, channel, and conversion, optimization remains guesswork.


1 | What unique features does Product Rater offer?


Feature What it does Why it matters
CONNECT Channels (SMS, WhatsApp, Anonymous link) Automatically invites buyers on the channel they selected during first contact. 98% open rate with SMS/WhatsApp; no email spam risk.
QR Generator by SBJ You receive ready-to-use static or dynamic QR codes for POS materials, packaging, and inserts. No hassle for your design team; each QR is logged as a separate touchpoint.
Reward Engine Automatically distributes discount codes, cashback, premium gifts, or links to your loyalty system. All popular rewards in one dashboard with no manual checks.
Refer-a-Friend Module One click after the review to invite a friend via WhatsApp or SMS. Expands reach and allows reviewers to bring in new customers.
Fully Customizable Flows Velonova template as a starting point, then full creative freedom for your marketer (extra questions, media fields, multilingual support). No one-size-fits-all; every campaign fully fits your brand.

2 | How quickly can you go live?

1
Action Specifications
(touchpoints, channels, incentive scheme) – 1–4 weeks*
2
Technical Setup
(flows, reward engine, API hooks) – 1–2 weeks
3
Test & Launch
3–5 days
On average, it takes about 2 months from idea to launch — but with fast internal approval, your first campaign can be live within a few weeks.

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3 | What is the financial benefit?

Research data shows that simply adding reviews increases overall conversion by ≥3%. fera.ai

Calculation example

  • 50 000 monthly sessions, baseline CVR 2.5 % → 1 250 orders
  • + 20 % reviews ⇒ + 3 % conversion uplift → CVR 2.575 % → 1 287 orders
  • Additional 37 orders × € 120 AOV = € 4 440 additional sales p/m
  • At 30% margin → €1 332 net without additional advertising costs
Product Rater Calculator
Baseline orders
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New CVR
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Additional turnover
€ 0
Extra net
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4 | How does the Velonova pilot work, step by step?

  1. Scan QR code on the bike box (POS poster touchpoint) → SMS flow begins.
  2. Submit a review (star rating + optional comment field).
  3. Receive confirmation email with “thanks for your review”.
  4. Automatic receipt upload check → status changes to “approved”.
  5. Voucher/discount (or cashback/premium) is sent through the same channel.
  6. Refer-a-Friend button in SMS for additional reach.

All steps are testable in the demo; no real customer data required.

QR code to Velonova demo

5 | How do we ensure authenticity & GDPR compliance?

Aspect How Product Rater ensures it Why it matters
Verified Purchase Receipt or payment upload (standard), or — if preferred — unique link. Prevents fake reviews and increases trust.
First-party data collection All data (contact info, purchase details, review content) is collected directly by you as the brand; the end user gives explicit consent within the flow. Full visibility and control over customer data for deeper insights and remarketing.
ISO 27001-certified processing Product Rater runs on ISO-certified infrastructure with encrypted storage and role-based access. Proven compliance with international information security standards.
EU hosting & GDPR compliance Data is stored exclusively on European servers; data processing agreement included. Avoids risks related to transatlantic data transfers and meets GDPR requirements.
Customizable opt-in texts Legal language and retention periods can be tailored per campaign/client. Seamlessly fits your organization's compliance framework.

Schedule your free strategy call & test the demo

Fill in the contact form, get a customised proposal within one working day and walk straight through the Velonova demo to experience the flow for yourself

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Frequently Asked Questions about Product Rater

What unique features does Product Rater offer?
Product Rater offers a complete toolkit: CONNECT channels (SMS, WhatsApp, anonymous link) with a 98% open rate; a QR generator for POS materials, packaging, and inserts; a reward engine for automatic discount codes, cashback, or premium gifts; a one-click Refer-a-Friend module; and fully customizable workflows, questions, and media fields.
How quickly can you go live with Product Rater?
After specifying touchpoints, channels, and incentives (1–4 weeks), technical setup (flows, reward engine, API hooks: 1–2 weeks), and testing & launch (3–5 days), you can typically go live within 2 months. With fast internal approvals, the first campaign can run within a few weeks.
What financial benefits does Product Rater provide?
Research shows that a 20% increase in reviews yields at least a 3% conversion uplift. With 50,000 sessions (2.5% CVR), this translates to 37 additional orders per month, €4,500 extra revenue, and €1,350 net profit at a 30% margin, without additional ad spend.
What are the step-by-step stages of the Velonova pilot?
Customer scans the QR code (POS poster or packaging) → SMS flow starts → review is completed (star ratings + optional text field) → automatic invoice upload and approval → voucher, discount, or premium gift sent via the same channel → Refer-a-Friend button for extended reach.
How does Product Rater ensure authenticity and GDPR compliance?
Product Rater uses Verified Purchase (invoice or unique link), first-party data collection with explicit consent, ISO 27001-certified infrastructure, EU hosting with a Data Processing Agreement, and customizable opt-in texts.