In today’s market, promotional campaigns are indispensable to attract the attention of your target audience and increase your sales. At the same time, many marketers see their efforts breaking down with static discount promotions that don’t update after launch, unclear reporting that doesn’t give you a handle on your ROI, and frauds that misuse discount campaigns. The result? Missed opportunities, low conversion rates and unnecessarily wasted promotional budgets.
Direct Converter offers a solution here by uniting all the steps in your promotion process within a single platform. With Direct Converter, you not only quickly set up landing pages; per reseller, per campaign type and per channel; but also adjust your discounts and offers in real time. Whether you’re dealing with fluctuations in inventory, differences in sales performance per region or a spike in competitive pressure: Direct Converter automatically adjusts your promotion depth to make every euro as effective as possible.
Plus, the system builds in native fraud protection so that only real customers benefit from your campaigns. And thanks to clear dashboards, you can see at a glance which campaign is delivering the best results, without endless Excel files or separate analyses. In this pillar page, you’ll first discover the core challenges in traditional promotions, then how Direct Converter works, and finally what results and KPIs you can expect.
Problem Statement & Market Insight
Many organizations invest significantly in promotional campaigns but face the same limitations. First, discount campaigns are often static — once live, they cannot be adapted. As a result, you miss opportunities to respond to real-time developments such as stock shortages, seasonal influences, or sudden competitive pressure. Campaigns quickly become outdated and deliver insufficient returns.
Second, the actual ROI of promotions often remains unclear. Data from different systems (webshops, physical stores, CRM) is not integrated, causing marketers to wait months for a complete overview. This delay leads to indecisiveness and poor budget reallocation.
Third, the risk of fraud increases when discount codes or QR promotions are shared unprotected or automatically abused by bots. Uncontrolled distribution undermines margins and damages your brand image.
Research shows that, on average, 60% of all promotional campaigns do not reach their intended conversion goals simply because optimization options are lacking after launch. Additionally, 45% of marketers report not having sufficient real-time insight into campaign performance to steer promptly.
Furthermore, there is often little differentiation per sales channel or partner. Both webshops and resellers receive the same generic offer, while customer expectations and margins can differ greatly per channel. This leads to tons of unsold inventory at one partner and poor margins at another.
In short, the combination of static pricing, fragmented data, and lack of fraud protection causes many promotional campaigns to underperform.
The 5 Biggest Bottlenecks in Traditional Promotional Campaigns
How Direct Converter Works
Real-Time Price Control
With Direct Converter, you can easily adjust discounts and promotional content right before or during a campaign—no developers or IT involvement needed. In the central interface, you decide per retailer, customer group, region, or campaign type which offer or bundle to display. You can configure multiple variants—such as different discounts for different resellers—and go live with a single click.
During the campaign, you monitor key metrics such as click-through rate and conversion rate in real time. If you notice a drop, you can instantly adjust the offer or launch a new variant. Since all pages and QR codes point to the same platform, your changes are live across all channels within seconds. This gives you full control over your promotional budget and allows you to respond instantly to changing performance—without delays or complex system links.
Partner-Specific Landing Pages
Direct Converter generates a dedicated landing page and corresponding QR code or URL for each partner—whether a reseller, customer segment, or sales channel. In the back-office, you can easily choose which logo, title, and offer is shown per partner. This ensures every party keeps their own branding and tone of voice, while you centrally manage all content and pricing.
Each page includes a partner tag in the URL, allowing you to precisely track which traffic and sales come from which partnership. Want to update a specific offer for a customer group? Just adjust the discounts, bundles, or text in the interface—your changes will be rolled out automatically to the associated landing pages. This enables hyper-targeted campaigns with all stats available in one overview.
Fraud Detection & Prevention
Our approach prevents abuse of promotional campaigns and protects your margins and brand reputation.
- Strict verification of customer data (IBAN, email, phone, address)
- Access only after confirmation via two-step verification
- Automatic receipt validation blocks duplicate entries
- Fraud database detects suspicious patterns
- Manual review for flagged submissions
Technical Integrations
You’ll receive a clear dashboard with all campaign data available in real time. No standard integrations required—beforehand, we’ll discuss which data is most important to your business (e.g. conversion stats, average order value, channel performance). We’ll then determine the export frequency and file format that best fits your process, such as daily CSV files or periodic deliveries. This gives you up-to-date insights without long IT projects or complex system integrations.
What Makes Direct Converter Unique?
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Discover the biggest pitfalls
Read the 5 mistakes that slow down your promotional campaigns.
How to determine my discount depth
Learn how to best determine your discount depth for your marketing campaigns here
