Digital POS validation is the fastest way to prove that displays and other materials are really built. But one solution is not the other. Pure SaaS platforms often put extra work on your team and traditional store checks easily cost hundreds of euros per shop. In this article, you will discover which full-service components are indispensable and how to use them to maximise your ROI.
How to Choose the Right Service for Your Business
A good solution is more than software; it’s a service that handles four core steps for you:
Setup & Distribution
Assemble POS kits, configure retailer workflows, and (optionally) announce the promotion via email, SMS, or industry publications.
Validation
Review photo or QR evidence (manual + AI) and reject non-compliant submissions.
Payout
Automatic cashback or bonus to the retailer once evidence is approved.
Final Reporting
Overview of compliance rate, average time-to-payout, sales uplift, and key learnings.
Additional modules like live dashboards, combined campaigns (retailer & consumer), and direct retailer messaging add flexibility.
How Do Full-Service Validation Programs Compare to Traditional Store Checks?
| Aspect | Field Team Store-Check | Full-Service Digital Validation |
|---|---|---|
| Cost | £500+ per store visit | Fraction of that; often per campaign instead of per visit |
| Speed | Days to weeks to cover 100 stores | Proof visible within hours |
| Accuracy | Manual notes, interpretation risk | Photo/QR evidence, objective criteria |
| Scalability | Limited by staff capacity | Unlimited; adding stores incurs minimal effort |
| Retailer Motivation | Feels like an inspection | Cashback reward encourages participation |
Research shows marketers overestimate display compliance: they think 70% are in place, but in reality only ~40% comply.
Another field study with IoT sensors found one in three displays was never installed.
Check out our case studies:
The article continues below
i-Solution, part of i-Team Global, called on SBJ for two logistical challenges. Webshop logistics and subscription service.
Service Bureau Jansen (SBJ) has been providing printing services to DAF Trucks N.V. for many years now (via a business partner). This concerns technical documentation that is delivered daily to several DAF departments for, among other things, the assembly of vehicles.
SBJ has developed a series of ongoing campaigns for Bison that stimulate sales of the entire product range. Both for the Dutch and Belgian consumer markets.
Whether it concerns hard cashback, discount vouchers, free maintenance materials or, for example, the free delivery of a mini Big Green Egg, we arrange it all. For Miele coffee machines, dishwashers, washing machines, dryers, vacuum cleaners, built-in appliances, (induction) hobs, etc.
For several years now, SBJ has been responsible for the logistics and registration for Hartenhuis Chocolate Letters: a wonderful initiative by Het Vergeten Kind and Koninklijke Verkade.
Every year, more than 100,000 children go door to door to sell so-called kinderpostzegels (stamps sold to benefit children), special cards and other fun items. The proceeds from this stamp campaign go to children who need support due to loneliness, poverty or problems at home.
Why Pure SaaS Platforms Don’t Solve the Problem
- Self-Service = Extra Work
Your team must chase retailers, review evidence, and process payouts themselves. - No Support Resources
If a retailer gets stuck, your brand ends up handling the issue. - Data Without Action
Dashboards are useless without concrete follow-up.
Can You Integrate POS Data with CRM or BI Tools?
Yes, via API or SFTP export you can load compliance and scan data into your own systems. Since this is only relevant for high volumes, integration is always done in consultation to avoid unnecessary IT complexity.
What Results Can You Expect?
- ✔
Higher Compliance Rate
clients often see >90% within a week. - ✔
Lower Cost per Proof
with field visits eliminated, campaigns cost less than store checks. - ✔
Faster Insights
live dashboards show which stores are active in real time.
Ready for a Deeper Dive?
Request an interactive walkthrough and see step-by-step in the Chefory sandbox how setup, validation, and payout work – including a live Q&A with a specialist.
