Bison is one of the brands of Bolton Adhesives, a merger of several renowned adhesive brands with a rich history. It all started over a hundred years ago with UHU, the well-known trademark for paper glue, developed by German pharmacist August Fischer in 1905 in Bühl. In the 1930s, Dutchman Cornelis van de Reepe founded Bison, originally known as Perfecta Chemie. In the 1990s, both UHU and Bison became part of the Bolton Group. The Griffon and Bostik brands were added later, and in 2012, the strengths of these four adhesive brands were combined under the name Bolton Adhesives.
Collaboration with SBJ
SBJ has developed a series of ongoing campaigns for Bison that stimulate sales of the entire product range. Both for the Dutch and Belgian consumer markets. The focus is on cashback and prize promotions, which encourage consumers to buy products and have a chance to win attractive prizes or get money back. These promotions are not only successful in increasing sales, but also provide Bison with valuable consumer insights thanks to SBJ’s advanced campaign platform.
Results and insights
The collaboration between SBJ and Bison has led to excellent results. The ongoing campaigns have resulted in a significant increase in sales of Bison products. In addition, SBJ’s campaign platform provides Bison with in-depth insights into consumer behaviour and point-of-sale performance. This information is essential for optimising future marketing strategies and better understanding consumer needs and preferences.
Conclusion
SBJ has developed a series of ongoing campaigns for Bison that stimulate sales of the entire product range. Both for the Dutch and Belgian consumer markets. The focus is on cashback and prize promotions, which encourage consumers to buy products and have a chance to win attractive prizes or get money back. These promotions are not only successful in increasing sales, but also provide Bison with valuable consumer insights thanks to SBJ’s advanced campaign platform.
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