Setting up—and especially scaling—a promotion is a slow and costly process for many brands. You’re tied to the terms of one or two wholesalers, you have to visit physical stores for meetings, and after launch it remains a guessing game whether the display actually made it to the shelf. Meanwhile, Nielsen research shows that more than 70% of CPG promotions don’t even break even—simply because execution falters or costs get out of hand. Source: eversightlabs.com
Step 1 – Define a Crystal-Clear Campaign Goal
Don’t start with the incentive—start with the business outcome you want. Link each objective to a firm KPI (e.g., at least 150 verified displays or 1,000 extra cases in four weeks). Popular objectives include:
- Expand distribution – extra outlets for an existing SKU
- Accelerate launch – new variant visible immediately at independents
- Boost sell‑out – increase rotation before a chain review
Step 2 – Choose an Incentive That Delivers Margin and Shelf Space
Free POS Display
Ideal for premium products with storytelling packaging.
Bundle Discount
“Buy 3 cases, get 1 free” – especially effective for high‑turnover items.
Cashback on First Order
Reduces entry risk for small bars or neighborhood shops.
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Step 3 – Gather and Upload All Materials at Once
Packshots & Lifestyle Images
Provide high-resolution images that tell the story of your product and brand.
Action Mechanics PDF
One A4 sheet with rules, timeframe, and proof-of-participation instructions.
POS Templates
Shelf-talkers, social posts, and posters—ready for all distributors.
Step 4 – Select and Activate the Right Stores
Use the filters to precisely target your audience:
Step 5 – Launch, Verify & Scale
Claim – Retailer uploads receipt or photo.
Review – One-click approval.
Scale – Copy campaign for a new region.
Best-practice Tips (Based on Hundreds of Campaigns)
1. Limit Duration
Maximum six weeks to maintain a sense of urgency.
2. One Clear Proof
Receipt or photo: the simpler, the higher the uptake.
3. Mid-campaign Reminder Email
Send a mid-campaign reminder; often yields +20–30% more uploads.
4. Digital + Print
A QR poster in trade media alongside email increases visibility.
5. Analyze Non-conversions
Stores that click but don’t upload are warm leads.
What Metrics Appear in the Booster Dashboard?
Verified Placements by City
See at a glance which cities are adopting fastest.
Total Active Outlets
Helps you steer toward your campaign goal.
Incentives Used vs. Available
Monitor your inventory to avoid “sold out” situations.
Upload Log
- 09:15 Café de Zon – photo.jpg
- 11:22 Supermarket ’t Hoekje – receipt.pdf
- 14:05 Lunchroom Loft – photo.jpg
Instant proof with date/time, store name, and image or receipt.
CSV Export Button
One click for in-depth analysis or reporting.
